Samsung vs Apple Watch numbers game

Samsung shipped a mere 0.6 million wearable devices during Q2 2015 according to IDC, while new-entrant Apple shipped over 3 million units.

“Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole,” noted Ramon Llamas, Research Manager for IDC’s Wearables team. “Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be watching to see what other wearable devices it decides to launch, such as smart glasses or hearables.”

Apple’s arrival had the greatest impact on the smart wearables category, or those devices capable of running third party applications. “About two of every three smart wearables shipped this quarter was an Apple Watch,” said Jitesh Ubrani, Senior Research Aanalyst for IDC Mobile Device Trackers. “Apple has clearly garnered an impressive lead in this space and its dominance is expected to continue. And, although Fitbit outshipped Apple, it’s worth noting that Fitbit only sells basic wearables – a category that is expected to lose share over the next few years, leaving Apple poised to become the next market leader for all wearables.”

Top Five Wearables Vendors, Shipments, Market Share and Year-Over-Year Growth, Q2 2015 (Units in Millions)

Vendor

2Q15 Shipment Volume

2Q15 Market Share

2Q14 Shipment Volume

2Q14 Market Share

2Q15/2Q14 Growth

1. Fitbit

4.4

24.3%

1.7

30.4%

158.8%

2. Apple

3.6

19.9%

0

0.0%

%

3. Xiaomi

3.1

17.1%

0

0.0%

%

4. Garmin

0.7

3.9%

0.5

8.9%

40.0%

5. Samsung

0.6

3.3%

0.8

14.3%

-25.0%

Others

5.7

31.5%

2.6

46.4%

119.2%

Total

18.1

100.0%

5.6

100.0%

223.2%

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: