IoT – Why it could augment Smartphone sales.

Apple considers privacy a key advantage over Google since Google relies on targeted advertising as its main source of income. In a regulatory filing last week, Google said it was preparing for a “multi-device future” where “we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches”.

Source: http://www.ft.com/intl/cms/s/0/1bef71b8-e433-11e3-a73a-00144feabdc0.html#axzz3liGISNBY

Interesting points of view in the article:

Jetsons-style home automation is the next frontier in technology as growth in smartphone sales begins to slow in developed markets. 

Apple’s integrated system will make it easier to set up and control new “smart home” devices. For example, a home’s lights might automatically come on when the owner enters the house, using their iPhone to wirelessly signal their arrival. Such a system was outlined in an Apple patent filing, published in November last year.

The connected-home system will give Apple customers more reasons to buy several devices in its iOS family, by using the iPhone or iPad in conjunction with its Apple TV box, an upgraded version of which is expected to be released later this year, to control other domestic devices.

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