EMM Growth in Asia


  • To grow at a CAGR of 29.5%, from US$2.7bil to just under US$10bil by 2019
  • Opportunities for fastest growth coming from APAC and LATAM

“While security concerns around bring your own device (BYOD) have so far driven this still-immature market, the opportunity for mobile enterprise apps to transform business processes is transforming this relatively niche market into a widely adopted, mainstream IT proposition,” said principal analyst Richard Absalom, author of the report.
However, mobility has an impact on every kind of business and as such EMM software is playing an increasingly important role in managing and securing apps and devices of all kinds, the UK-based research and analyst firm said.

This trend is an indication of why the market is set to grow at a significant CAGR (compound annual growth rate) of 29.5%, from a base of US$2.7 billion in 2014 to just under US$10 billion by 2019.

“As enterprise mobility management strategies mature, enterprise IT departments think less in terms of basic device management and security and more about how usage of these mobile devices can transform business processes,” said Absalom.

“This inevitably drives them toward mobile app adoption,” he added.

Mobile device management (MDM) has been the primary building block for EMM solutions. Of the seven technology components that Ovum defines as comprising the EMM market, MDM generated the highest revenue in 2014 by some margin, and will continue to do so until 2016, the firm said.

However, MDM as a category is commoditising and EMM vendors are turning instead to mobile app management (MAM) and mobile app development platforms (MADPs) to provide added value to customers and drive their own growth.

It is these two segments that will be the primary drivers of growth in the EMM software market over the next four years, Ovum said.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: