The future of business

  1. Its not the product, it’s the experience.
  2. Zero moment of truth – fascinating. [ https://www.thinkwithgoogle.com/collections/zero-moment-truth.html ]
  3. Ethos, Logos and Pathos –
    1. Ethos – Character and the credibility of our author
    2. Logos – Logic
    3. Pathos – Emotion
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