Design thinking

The term “design thinking” goes back to the 1960s but really gained steam through the work of innovation company IDEO. In his blog on design thinking, CEO and president Tim Brown defines it as “matching people’s needs with what is technologically feasible and viable as a business strategy.” The key skills used to make this happen are empathy with the people who experience those needs, creativity in coming up with ideas to address them and rationality to choose and form the most viable and feasible ideas.


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